Training

PAST WEBINARS

Lecture: Instagram for Academics: A Nuts and Bolts Workshop on How to Use Instagram in Your Work

Date: 5/29/19

Presenter: Paul Jasper, PhD, Res Group

Details: 

Instagram is a way to directly connect with thousands, if not millions of people. As academics, it is to our advantage to use this tool to source new ideas, stimulate participation in research studies, to disseminate research findings, and ultimately to build a window into your laboratory, clinic, or Center. Integrating social media into your work represents a significant opportunity for both increased funding, innovative ways to engage with student and patient populations, enhanced student/staff recruitment, and media influence. Dr. Jasper, a full time computational biologist, who also runs a successful woodworking company on Instagram (@copper_pig_fine_woodworking), will discuss the nuts and bolts of Instagram with emphasis on how best to grow on the platform for use in your research and/or to represent yourself as a scientist as well as your laboratory. Topics to be covered include: basics of Instagram, growing your following, content development (i.e., what to post), post format (video vs. picture vs. carousel), posting frequency, features (e.g., stories, chat), organic reach vs. paid promotions, how the algorithm works, etc.

Watch: https://youtu.be/BIa3W2Fxa8s

Webinar: How to Write Op-Eds and Why You Should

Date: 3/22/18

Time: 1-2pm EST

Presented by: The Society of Behavioral Medicine

Speakers: Sherry Pagoto, PhD of UConn Center for mHealth and Social Media & Jamie Bodenlos, PhD of Hobart and William Smith Colleges

Details: 

This webinar is designed to empower and excite attendees to contribute to and shape the public narrative about health behavior change. Our expertise as behavioral medicine researchers and practitioners gives us an important opportunity to shape how society thinks about health. This webinar will discuss how to get on the road to becoming a thought leader by learning to write for the public. We will focus on op-ed writing which entails building a sound evidence-based, values-based argument that is effective and easily digestible to a broad audience. We will review the basic structure of op-eds and how to pitch to editors. We will also discuss important considerations regarding op-ed writing including time commitment, how it can fit into tenure and promotion, dealing with rejection, and dealing with opposing views.

Register (free for SBM members/$15 for non-members): https://sbm.execinc.com/edibo/BCWebinars 

Webinar: Developing and Adapting Behavioral Interventions for Social Media Delivery

Date: 12/21/17

Time: 1-2pm EST

Presented by: The Society of Behavioral Medicine

Speakers: Sherry Pagoto, PhD and Ashley Panzarino of UConn Center for mHealth and Social Media

Details:

This webinar provides practical guidance on how to develop and/or adapt behavioral intervention content to deliver in private online groups using commercial social media platforms like Facebook. Commercial social media platforms provide a free, confidential means to deliver behavioral programming to groups. Studies have used this model for weight management, smoking cessation, physical activity promotion, and parenting, among other topics. Presenter and SBM President-Elect Sherry Pagoto, PhD, a professor in the Department of Allied Health Sciences at the University of Connecticut, and moderator Danielle Arigo, PhD, discuss user-centered design approaches to developing intervention content that can be distributed via social media posts, engagement strategies, social media marketing principles, and logistical issues (e.g., creating the group, scheduling posts, moderation, tracking engagement). They discuss lessons learned from relevant studies using Facebook and Twitter, and make recommendations for research steps from developmental, pilot, and randomized trial phases. Viewers will learn hands-on skills and have the opportunity to ask questions and discuss challenges.

Recording (free for SBM members/$15 for non-members): https://sbm.execinc.com/edibo/BCWebinars 

HOW NLM CAN ADD EVIDENCE TO YOUR HEALTH APP

Webinar: How the National Library of Medicine Can Add Evidence to Your Health App

Date: 11/7/17

Presented by: UConn Center for mHealth and Social Media & National Library of Medicine

Speakers: Susan Halpin of National Library of Medicine (NLM) and Sherry Pagoto, PhD of UConn Center for mHealth and Social Media

Objectives:

  • Introduce you to the National Library of Medicine (NLM) and its free resources
  • Demonstrate how NLM resources carry out the mission to improve public health through free digital websites, databases and other educational tools, health and medical training classes and grant funding opportunities
  • Provide examples of how these health related resources can add value to your app

Watch: https://escholarship.umassmed.edu/ner/52/

THE NEW SOCIAL MEDIA PLAYBOOK

Webinar: The New Social Media Playbook, hosted by the Mayo Clinic & Vanderbilt Health. 

Date: 9/21/16

Presented by: Lee Aase, Director, Center for Social Media – Mayo Clinic Cynthia Floyd Manley, Director, Content Strategy – Vanderbilt University Medical Center

This program provided a live discussion and Q&A with these leaders, and attendees learned:

  • Cutting-edge social media strategies industry leaders are using to strengthen their brand presence and integrity
  • How to interact, share, and engage in discussions that are hyper-targeted to niche audiences
  • The importance of video and how it has become a critical tool for improving patient experience
  • A plan for optimizing staffing and training to ensure consistent brand voice