Webinar: An overview of methods for capturing and examining social media data for health research
Presenter: Molly Waring, PhD
When: Monday, December 9, 12-1PM
Details: Interested in capturing and examining social media data for health research? This webinar will provide an overview of methods for data collection and analysis, including considerations related to study design, research topic, social media platform, ethics, and composition of the research team. Several free/inexpensive tools for capturing data from social media platforms will be discussed.
Research Project Management Webinar Series, Part 1: Using project management tools to initiate and plan your projects
Presenter: Jessica Bibeau, MA, PMP
When: Monday, October 28, 12-1pm
About: Are you so busy that it’s difficult to keep your research projects organized and moving forward on a timely basis? Learn some professional project management strategies to help increase the efficiency and effectiveness of your research lab. This webinar is designed to help researchers plan and implement research projects using formal project management strategies put forth by the Project Management Institute. This webinar focuses on the early stages of your project as you plan activities, build your budget, and get your project up and running.
Lecture: Instagram for Academics: A Nuts and Bolts Workshop on How to Use Instagram in Your Work
Presenter: Paul Jasper, PhD, Res Group
Instagram is a way to directly connect with thousands, if not millions of people. As academics, it is to our advantage to use this tool to source new ideas, stimulate participation in research studies, to disseminate research findings, and ultimately to build a window into your laboratory, clinic, or Center. Integrating social media into your work represents a significant opportunity for both increased funding, innovative ways to engage with student and patient populations, enhanced student/staff recruitment, and media influence. Dr. Jasper, a full time computational biologist, who also runs a successful woodworking company on Instagram (@copper_pig_fine_woodworking), will discuss the nuts and bolts of Instagram with emphasis on how best to grow on the platform for use in your research and/or to represent yourself as a scientist as well as your laboratory. Topics to be covered include: basics of Instagram, growing your following, content development (i.e., what to post), post format (video vs. picture vs. carousel), posting frequency, features (e.g., stories, chat), organic reach vs. paid promotions, how the algorithm works, etc.
Webinar: How to Write Op-Eds and Why You Should
Time: 1-2pm EST
Presented by: The Society of Behavioral Medicine
Speakers: Sherry Pagoto, PhD of UConn Center for mHealth and Social Media & Jamie Bodenlos, PhD of Hobart and William Smith Colleges
This webinar is designed to empower and excite attendees to contribute to and shape the public narrative about health behavior change. Our expertise as behavioral medicine researchers and practitioners gives us an important opportunity to shape how society thinks about health. This webinar will discuss how to get on the road to becoming a thought leader by learning to write for the public. We will focus on op-ed writing which entails building a sound evidence-based, values-based argument that is effective and easily digestible to a broad audience. We will review the basic structure of op-eds and how to pitch to editors. We will also discuss important considerations regarding op-ed writing including time commitment, how it can fit into tenure and promotion, dealing with rejection, and dealing with opposing views.
Register (free for SBM members/$15 for non-members): https://sbm.execinc.com/edibo/BCWebinars
Webinar: Developing and Adapting Behavioral Interventions for Social Media Delivery
Time: 1-2pm EST
Presented by: The Society of Behavioral Medicine
Speakers: Sherry Pagoto, PhD and Ashley Panzarino of UConn Center for mHealth and Social Media
This webinar provides practical guidance on how to develop and/or adapt behavioral intervention content to deliver in private online groups using commercial social media platforms like Facebook. Commercial social media platforms provide a free, confidential means to deliver behavioral programming to groups. Studies have used this model for weight management, smoking cessation, physical activity promotion, and parenting, among other topics. Presenter and SBM President-Elect Sherry Pagoto, PhD, a professor in the Department of Allied Health Sciences at the University of Connecticut, and moderator Danielle Arigo, PhD, discuss user-centered design approaches to developing intervention content that can be distributed via social media posts, engagement strategies, social media marketing principles, and logistical issues (e.g., creating the group, scheduling posts, moderation, tracking engagement). They discuss lessons learned from relevant studies using Facebook and Twitter, and make recommendations for research steps from developmental, pilot, and randomized trial phases. Viewers will learn hands-on skills and have the opportunity to ask questions and discuss challenges.
Recording (free for SBM members/$15 for non-members): https://sbm.execinc.com/edibo/BCWebinars
Webinar: How the National Library of Medicine Can Add Evidence to Your Health App
Presented by: UConn Center for mHealth and Social Media & National Library of Medicine
Speakers: Susan Halpin of National Library of Medicine (NLM) and Sherry Pagoto, PhD of UConn Center for mHealth and Social Media
- Introduce you to the National Library of Medicine (NLM) and its free resources
- Demonstrate how NLM resources carry out the mission to improve public health through free digital websites, databases and other educational tools, health and medical training classes and grant funding opportunities
- Provide examples of how these health related resources can add value to your app
Presented by: Lee Aase, Director, Center for Social Media – Mayo Clinic Cynthia Floyd Manley, Director, Content Strategy – Vanderbilt University Medical Center
This program provided a live discussion and Q&A with these leaders, and attendees learned:
- Cutting-edge social media strategies industry leaders are using to strengthen their brand presence and integrity
- How to interact, share, and engage in discussions that are hyper-targeted to niche audiences
- The importance of video and how it has become a critical tool for improving patient experience
- A plan for optimizing staffing and training to ensure consistent brand voice